Social media has revolutionized how we communicate, connect, and share information with the world. But did you know it can also help sell a home sight unseen? With the rise of virtual tours, online marketing, and social media advertising, it is now possible to showcase a property to potential buyers without them ever having to step foot inside.

Let's explore how social media can be used to sell a home sight unseen and what you need to do to make it work.


Use high-quality photos and videos

One of the most important aspects of selling a home sight unseen is to use high-quality photos and videos. Buyers want to see every inch of the property, so make sure you capture all the key features and amenities. Take pictures of each room, highlighting the best features, such as the view, natural light, or built-in storage. Use a professional camera or smartphone to ensure the images are clear, bright, and attractive.

Videos can also be a powerful tool in selling a home sight unseen. Virtual tours can give buyers a comprehensive view of the property, allowing them to walk through the home and get a feel for the layout and space. You can use video software or hire a professional videographer to create a virtual tour showcasing the property's unique features and layout.


Create a compelling social media campaign

Once you have high-quality photos and videos, it's time to create a compelling social media campaign. Choose the social media platforms that are most popular in your area, such as Facebook, Instagram, YouTube, LinkedIn, or Twitter. Use the photos and videos to create posts highlighting the property's best features, such as the location, views, or amenities. Use hashtags relevant to the area or the location, such as #beachlife, #cityliving, #mountainretreat, #gainesville, and/or #georgia.

You can also use social media advertising to reach a wider audience. Facebook and Instagram offer powerful advertising tools that allow you to target specific demographics and interests. You can create ads showcasing the property and directing buyers to your website or virtual tour.

Make sure to ask your friends and business partners to share your listing with their audiences and friends, too. We are all just as powerful as our network's network!


Provide comprehensive information

When selling a home sight unseen, providing comprehensive information about the property is essential. Buyers want to know everything about the home, from the number of bedrooms and bathrooms to the age of the appliances and the condition of the roof. Ensure you include all the necessary information in your social media posts and website.

You can also create a virtual brochure or online listing that provides detailed information about the property. This can include floor plans, property descriptions, and a list of amenities. Make sure the information is accurate, up-to-date, and easy to read.


Offer virtual tours and live streaming

Virtual tours and live streaming are powerful tools that can help sell a home sight unseen. Virtual tours allow buyers to walk through the property and get a feel for the space, while live streaming lets them see the property in real time.

Several virtual tours software options, such as Matterport or EyeSpy360, can create 360-degree tours of the property. You can also use Facebook or Instagram Live to conduct a live tour of the property, answering questions from potential buyers as you go.


Work with a real estate agent

Finally, working with a real estate agent can help you sell a home sight unseen. A knowledgeable agent can help you create a social media campaign that targets the right buyers, guide you on pricing and marketing strategies, and help you navigate the sales process.



Selling a home sight unseen may seem daunting, but it's entirely possible with the right tools and strategies. By using high-quality photos and videos, creating a compelling social media campaign, providing comprehensive information, offering virtual tours and live streaming, and working with a real estate agent, you will be in good hands.

Need to know who to trust as your real estate agent? Find your trusted mortgage advisor with HOMESTAR and describe your home selling situation.